October 31, 2025
When a sound product connects to a firm's identity, it becomes a differentiator that facilitates competition.
March 7, 2023
Decisions made by Toblerone's parents company mean that the Swiss chocolate bar will need to shed some of its "Swissness."
January 23, 2023
Looking at the Wall Street Journal's annual scorecard for the best and worst airlines, we see examples of competitive strategies.
August 12, 2022
With advertisements easy to ignore, food and beverage companies are increasingly using TV product placement as a competitive strategy.
February 1, 2022
Judges sometimes have tasty decisions when they have to decide what a food name like Mexican or gruyère means.
August 18, 2021
April 12, 2021
March 26, 2021
The product differentiation that led everyone to love bucatini also created a mystery when it disappeared from supermarket shelves.
February 10, 2021
January 28, 2021
December 2, 2019
Like iPhones and iPads, Cosmic Crisp apples were developed and tested and patented by scientists during many years of research.
February 6, 2019
During Super Bowl LIII, Bud Light's beer ads started a corn syrup war that unfolded during the game and after but was really about product differentiation.