February 5, 2026
With Southwest making the gobsmacking switch to assigned seats, airline boarding has been in the news again.
August 6, 2025
With policy changes that will vastly change the Southwest brand value, the airline became more of a normal company.
May 30, 2025
Looking back at the past 50 years, we would have seen a Southwest identity that differed massively from today.
February 25, 2024
January 19, 2024
Again, airline competition could have shifted when a judge had to decide if JetBlue could acquire Spirit Airlines.
December 12, 2023
With Alaska Airlines offering to acquire Hawaiin Airlines, diminishing airline competition will continue to affect flying (and coffee).
November 16, 2023
Using WSJ's reliability and convenience ranking metrics for 20 large and 30 midsize airports, we can judge their cost and benefit.
October 27, 2023
Whether looking at armrests or reclining rights, seat savers or window shades, airplane etiquette is unclear about what we temporarily "own."
October 18, 2023
Although airlines say that speedy boarding is a priority, their incentives prevent them from ever achieving it.
May 23, 2023
A story that takes us to a Nobel Prize winner, an airpoirt, and some smiles winds up with some uninytended consequences.
March 2, 2023
Hoping to shave minutes off its turn time, Southwest has been experimenting with a slew of boarding strategies.
January 23, 2023
Looking at the Wall Street Journal's annual scorecard for the best and worst airlines, we see examples of competitive strategies.