July 2, 2018
McDonald's current delivery problem with soggy French fries is somewhat similar to what it had to solve more than forty years ago.
October 4, 2017
June 20, 2017
When a Subway footlong is 11 inches and a box of Whoppers is half full, we can ask about the lawsuits that tried to remedy their misleading packaging.
January 31, 2017
Perfect for brands like Snickers and Bud Light, $5 million Super Bowl ads have the audience and the hype that lets large firms share a distinct message.
January 6, 2017
Suggesting luxury or freshness or just plain pleasing, sometimes product sounds can be an unforgettable competitive tool.
May 28, 2015
For monopolistic competition and oligopoly, firms can achieve product differentiation through sounds that are associated with one good or service.
January 10, 2015
This week's everyday economics involved 6 economists and such ideas as product differentiation, behavioral economics, marginal utility, price and trade.
January 4, 2015
Behavioral economic ideas show that product differentiation and consumer preference are more from branding than the taste of colas or beers.