Even influencing the kind of car we decide to buy, weather economics can have a surprising impact on the decisions we make as consumers.
To understand why avocado prices are soaring, we start with California and Mexico and then end up with Chipotle and the Chinese Middle class.
Whether it relates to coffee grounds or new clothing patterns, zero waste design can optimize economic efficiency in surprising ways.
If you tried to book a room at the Taco Bell pop-up hotel or ordered a burrito at one of their restaurants, you might have seen Taco Bell's supply problems.
When we compare pizza competition on an island to everywhere else, we wind up with some of what we expect but not entirely.
Looking at honor systems in stores and for lost wallets, we can see how people respond and where to find the most honesty.
Hoping to increase its drive-thru speed, McDonald's has begun to use voice recognition technology to compete against other fast food chains.
Although fast-food consumption has been connected to income, recent research indicates the correlation is not what we expect.
An innovative disaster, the introduction of New Coke in 1985 generated so massive a protest that no one ever thought it could return...until now.
More than a place to buy food, the grocery store says a lot more about the affluence from our GDP and our subjective well-being.
For reasons that range from feminism to technology to urbanization, living alone in the United States has become increasingly typical.












