Like corporations, countries engage in branding when they change their name or try to influence what the world thinks about them and their products.
An innovative disaster, the introduction of New Coke in 1985 generated so massive a protest that no one ever thought it could return...until now.
Based on a recent study, calculating the amount of air pollution we can blame on SUV emissions has just become a bit trickier.
More than a place to buy food, the grocery store says a lot more about the affluence from our GDP and our subjective well-being.
The farmers who produce rice, milk, and meat have sought to ban the food labels used by cauliflower rice, almond milk, and plant-based meat makers.
Totally ignoring their taste, an economist would have a surprising reason that explains why we love our Girl Scout Cookies.
#TBT: Today's Throwback Thursday looks back to why Standard Oil was divided into 34 companies by the Supreme Court in 1911 and then forward to Amazon.
Recent research explains that our yogurt choice fatigue at the supermarket is rather similar to what we experience when buying a car.
In addition to March Madness brackets, we could have used a college sports program valuation to rank the market value of each team.
While Kenji Lopez-Alt perceived his new restaurant through a food writer's lens, an economist would see it somewhat differently.












