Easy to ignore, the quantity of cardboard boxes that we demand has soared because of the incentives created by Amazon Prime.
Whether looking at Mike Trout's $430 million or a newly drafted player, we see athletes whose baseball salaries are called underpaid.
To recline or not to recline an airplane seat is a problem for passengers and airlines because of pitch, profits, property rights, and your philosophy.
Although boarding planes faster is a goal for the major airlines, they have had limited success because of the tradeoffs they are unwilling to make.
Adding to the value of a good or a service, firms in the top 15 global brands like Apple and Amazon have our loyalty by distinguishing what they produce.
Ranchers and poultry farmers are supporting legislation that requires lab-made meat labels to indicate the product is not real meat.
The chef that left New York's Prince Street Pizza to start his own restaurant could find himself fighting a pizza war because of his pepperoni recipe.
During Super Bowl LIII, Bud Light's beer ads started a corn syrup war that unfolded during the game and after but was really about product differentiation.
Far more than an undergarment, the sports bra helped to spread the Title IX mandate through physics, power, and psychology.
The discount airline was just an idea when Herb Kelleher became the Texas entrepreneur who created what became known as the Southwest Effect.
Deciding between artificial and real Christmas tree purchases, we can contemplate convenience, tradition, health, and even our cats.












