February 20, 2020
An example of the revolution in mattress markets, Casper has been a leader and a victim of the competition that its innovation inspired.
January 10, 2020
More than something we just see, the power of color relates to our taste, global trends, our moods, and how firms compete.
December 27, 2019
Because more demand for new products could be a warning sign, retailers need to take a close look at who wants what they've just launched.
December 10, 2019
Nike's Amazon problem related to the difficulty that most big brands would have with losing power at the Everything Store.
December 2, 2019
Like iPhones and iPads, Cosmic Crisp apples were developed and tested and patented by scientists during many years of research.
December 1, 2019
When the Justice Department terminates a rule from approximately 70 years ago, movie industry economics could change what we see at local theaters.
November 26, 2019
More than shopping nudges, e-commerce dark patterns are the deceptive and misleading tricks that pressure us into a purchase.
November 24, 2019
Included in a long list of color trademarks, magenta belongs to T-Mobile but the precise hue and the industry where it's owned have been challenged.
November 4, 2019
Protecting honey through a trademark or an EU PDO are the goals of the makers of New Zealand's manuka honey because others are producing similar products.
October 7, 2019
Much more than if the McDonald's McRib were always available, its demand soars because of limited availability each year.
August 26, 2019
The EU provides feta cheese makers protection from competition through a geographical indication that gives their name monopoly power.
June 28, 2019
When we compare pizza competition on an island to everywhere else, we wind up with some of what we expect but not entirely.