For many different reasons, the savings rate for our nation and the cash we stash under our mattress can vary considerably.
When researchers have compared consumer purchases and politics, they've observed that what we buy can relate to whether we are a Democrat or a Republican.
From personal products to fitness clubs and supermarkets, the demand from Japan's aging population is changing what stores sell.
More than something we just see, the power of color relates to our taste, global trends, our moods, and how firms compete.
As Baby Boomers decide whether they want to move, downsize, sell or rent, housing markets could see an avalanche of home sales.
Looking at the numbers from the National Retail Federation, we do not see the value of the unwanted gifts that might be subtracted from holiday spending.
More than shopping nudges, e-commerce dark patterns are the deceptive and misleading tricks that pressure us into a purchase.
As the number of one person households increases, the companies that make consumer goods and create new housing will have to be sure they "right size."
Looking back at gasoline prices that teenagers pay when they get their driver's license, we see an impact on their driving behavior.
While library late fees are supposed to be incentives that encourage us to return books, instead they have unintended consequences.











