Because of events that range from football victories to electrical outages, birth rates can spike or fall nine months later.
The skewed race and gender of the film critics that review our top grossing movies might not express what a more diverse group would say.
When the digits that appear frequently in national accounting figures, spreadsheets, and earnings reports are missing, then we can say we have suspicious numbers.
After doing their own version of the marshmallow test, researchers from NYU and UC Irvine told us to look at the value of delayed gratification somewhat differently.
Looking at a list of the ten worst reasons used to explain women's absence from corporate boards, we can see why progress has been slow.
When coffee drinkers hear that some prices at Starbucks will rise, their response will depend how how elastic their demand is.
The best designed railway stations and airports have behavioral nudges that travelers don't even know they are following.
Valued at billions of dollars, Starbucks has developed a global brand that added to what the Starbucks name was worth to Nestlé.
Recent research explains why and when we experience choice fatigue after seeing the alternatives at a salad bar or options at an auto dealer.
Although mandatory calorie count labels have become the law of the land, their impact on firms and consumers is still unpredictable.
Behavioral economists can explain why are lured into buying a year's subscription for movie watching and other media that we barely use.
Economic forecasting can frequently be inaccurate because of changing numbers and human bias or, as Yogi Berra reputedly said, "It's tough to make predictions, especially about the future."











