To keep our New Year's resolutions, behavioral economics has several simple suggestions that painlessly preserve our discipline.
After an economist long ago told us that gift giving adds less to economic activity than the price of the present, a pro-gift giving group disagreed.
More than shopping nudges, e-commerce dark patterns are the deceptive and misleading tricks that pressure us into a purchase.
Comparing in-store and online grocery shopping, we see that what we experience in the supermarket and what we order from home is changing.
Looking at 40 million trips, researchers concluded that Uber's tips can be surprising because of the rider characteristics that determine how much.
A close look at health inequality reveals that money and the life expectancy gap might not be as closely related as we might assume.
Since the typical solutions to subway and bus fare evasion have not worked in NYC and other cities, behavioral scientists are suggesting a new approach.
Looking back at gasoline prices that teenagers pay when they get their driver's license, we see an impact on their driving behavior.
While library late fees are supposed to be incentives that encourage us to return books, instead they have unintended consequences.
Because tipping behavior reflects a social norm, many of us know the amount we are supposed to leave but we don't necessarily do it.
In public spaces like airports, hospitals, and museums, we navigate through the architectural signals that have been called wayfinding.












