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February 1, 2024
Weekly Economic News Roundup and Super Bowl ads
February 1, 2024
How To Spend $7 Million

Slowing an upward march, the price of Super Bowl ads remained high as did their demand and probable return on a massive investment.

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February 1, 2021
Super Bowl absenteeism
February 1, 2021
How Super Bowl LV Is Different

On […]

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January 30, 2020
Super Bowl absenteeism
January 30, 2020
Throwback Thursday: What Past Super Bowl Ads Said About the Economy

#TBT: For some economic history and a bit of fun, we can look at Apple 1984, the Sock Puppet, and other past Super Bowl ads.

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January 31, 2019
Super Bowl absenteeism
January 31, 2019
What Super Bowl Ads Really Tell Us

For a smile, some economic history, and a look at how companies make some money, Super Bowl ads say a lot in just thirty seconds.

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January 31, 2019
Super Bowl absenteeism
January 31, 2019
What Super Bowl Ads Really Tell Us

For a smile, some economic history, and a look at how companies make some money, Super Bowl ads say a lot in just thirty seconds.

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January 31, 2017
Super Bowl absenteeism
January 31, 2017
Why a Super Bowl Ad Can Cost $5 Million

Perfect for brands like Snickers and Bud Light, $5 million Super Bowl ads have the audience and the hype that lets large firms share a distinct message.

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January 30, 2015
Super Bowl absenteeism
January 30, 2015
The Reason NBC Can Charge $4.5 Million for a Super Bowl Ad

Because of monopoly pricing power, as a price maker with sole Super Bowl broadcast rights, NBC can charge $4.5 million for a 30 second ad slot.

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January 28, 2014
Super Bowl absentees
January 28, 2014
Is $3.9 Million the Right Price for a Super Bowl Ad?

In […]

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