July 16, 2025
While many of us focus on how much we spend our time and money on dogs, pet food maker Mars is targeting our pet spending on cats.
While many of us focus on how much we spend our time and money on dogs, pet food maker Mars is targeting our pet spending on cats.
Involving 94 million households, our pet spending depends where we live, what we buy, and the reason for our purchase.
Our pet spending sends a signal that relates to Covid, the family, and the GDP that is about a lot more than money.
More than money, our increased pet spending signals the changing relationship we have with our dogs and cats and even a chicken.
Documented in the entertainment category of consumer expenditures, pet spending has increased at the same time that their names have changed.