August 7, 2025
When they choose between using sugar or high-fructose, Coke and Pepsi could be dealing with the Prisoners' Dilemma.
December 9, 2022
Making decisions about the future, sometimes our sunk costs--the irrecoverable time and money we invested in the past--distorts our logic.
November 29, 2020
Looking at how Coke competes, we can see that they believe less is more as they discontinue hundreds of brands like Tab.
May 22, 2019
An innovative disaster, the introduction of New Coke in 1985 generated so massive a protest that no one ever thought it could return...until now.
April 5, 2015
Baseball managers say that winning requires time consuming competitive strategies that conflict with the sport's need to shorten game time and attract fans.