Although everyone expected a spike in sports viewership when games resumed, they were surprised by the fans' response.
Although spectators watch the Tour de France for free along its route, the race is able to generate huge revenue for its owners.
Further evidence that economics is everywhere, a behavioral economist knows how to incentivize exercise through temptation bundling.
When people are not going to drink128,000 Mint Juleps because the Kentucky Derby is postponed, the local mint grower has a problem.
Cancelling the 2020 Olympics, Japan made a decision that had countless hidden costs for athletes and many other individuals and businesses.
#TBT: For some economic history and a bit of fun, we can look at Apple 1984, the Sock Puppet, and other past Super Bowl ads.
Whether looking at the marathon runners that wear Nike's Vaporfly sneakers or U.S. labor productivity, we can see the importance of capital innovation.











