When we look at Shohei Ohtani economics, we see how the time value of money relates to his $700 million pay package and to us.
Like all sports projects, renovating Arthur Ashe Stadium requires choosing between most fans and the minority that brings the most revenue.
Diminishing their race time, elite marathon runners wear state-of-the-art super shoes from Nike and Adidas.
Through Women's World Cup football, we can see how a male bias created a gender pay gap and shoe discomfort.
Identifying when we achieve our peak physical and mental performance, researchers present hope for almost every age group.
Reflecting the impact of a fast growing sport, pickleball economics takes us to a slew of unintended consequences.
Watching competitive eating at the annual Nathan's contest, we need an economic explanation to understand the results.
Asking what is blocking women's access to the the C-suite, one of our answers could be the golf gender gap.
Looking at continuing March Madness gender inequity, we see how patriarchal systems make it difficult to change.
Whether looking at pizza acrobatics or your local pizza restaurant, the goal of competition is product differentiation.











