February 24, 2019
Adding to the value of a good or a service, firms in the top 15 global brands like Apple and Amazon have our loyalty by distinguishing what they produce.
February 14, 2019
To understand why certain cities have more dog walkers, scientists, and pastry chefs, we just need to look at the geography of jobs.
February 6, 2019
During Super Bowl LIII, Bud Light's beer ads started a corn syrup war that unfolded during the game and after but was really about product differentiation.
January 14, 2019
We could have a problem with our supply of Super Bowl guacamole if Mexico's pipeline fuel thefts lead to avocado shortages.
December 2, 2018
These six facts tell us how our supermarket shopping can be influenced by much more than the shopping list we bring with us.
November 2, 2018
Reese's Peanut Butter Cups and Coca-Cola are just two examples of higher consumer prices because transport and ingredient costs have gone up.
September 12, 2018
Called the Starbucks effect, current and future housing prices tend to rise when a Starbucks moves into the neighborhood.
August 2, 2018
With social media telling us everything our friends are doing and much more, many of us experience FOMO (Fear Of Missing Out).
June 8, 2018
When coffee drinkers hear that some prices at Starbucks will rise, their response will depend how how elastic their demand is.
May 13, 2018
Recent research explains why and when we experience choice fatigue after seeing the alternatives at a salad bar or options at an auto dealer.
March 20, 2018
March 15, 2018
While Gander's hospitality on 9/11 is an example of considerable graciousness, it also can be remembered for its economics.