Accused of price gouging after Harvey hit Texas, the businesses that raised prices might actually have been helping people.
Sometimes invisible, the Southwest Effect has influenced air fares and air traffic since the 1970s when Southwest was a small Texas carrier.
Before, during and after a natural disaster like Harvey, we have hurricane economics affecting gasoline markets and the GDP.
When Joey Chestnut guzzles 72 Nathan's hot dogs in 10 minutes, his competitive eating takes us to much more than food and entertainment.
When student athlete pay is replaced by luxurious locker rooms, the market is prevented from allocating money productively.
Planning their surcharge policy for the holiday shipping surge, UPS and FedEx each was influenced by the Prisoners' Dilemma.
Rippling far beyond furniture assembly, the IKEA Effect can determine how we value what we construct and cook at home, and design at work.
Making financial decisions, we might take more or less risk because of the color of the print in our documents and charts.












