When one bottle of single malt Macallan whisky sells for more than $1 million, we can ask if it was superior taste or some other reason.
By purchasing an adult fish for thousands of dollars, the buyers of an Asian arowana were engaging in conspicuous consumption.
With its newest and priciest product launch, Apple has made iPhone conspicuous consumption the reason to buy their phone.
Including celery and pineapples, past and present culinary status symbols are examples of foods preferred by an elite group.
By changing our homes and our cream cheese purchases, taxes on bagels and windows can have unintended consequences when they distort our behavior.
As the early 20th century interior decorator who rejected Victorian design, Elsie de Wolfe also created the first group of aspirational shoppers.
Nothing but grass, lawns began as conspicuous consumption from the English and French aristocracy and now are a middle class manicured status symbol.










