Whether buying books by the pound or establishing a factory weight quota, the impact of the incentives will surprise you.
Looking at Nigeria's gas prices, we can see the costly impact of a subsidy and what happens when it is removed.
Seeing Harry Styles have a record setting 15 shows at Madison Square Garden, an economist would say it was all about his demand determinants.
Looking at ice cream demand can take us to tasters, to World War II, to Ben & Jerry, and to what we currently prefer.
With traditional chicken economics depending on larger birds, now, in the U.S. more of us want smaller tastier birds.
Shown by a male or female identity, gendered technology for our robotic vacuum cleaners or self-driving cars creates an emotional attachment.
We can use the economics of Crocs to understand why so many of us are willing and able to purchase an aesthetically questionable shoe.
Called repugnant transactions, there are some behaviors in which we should not engage that can involve money or moral outrage.
In the United States and Globally, water is #1 for beverage consumption but then the two diverge, perhaps with some surprises.








