To solve New York City's subway and bus fare evasion, a behavioral economist would suggest a nudge that created new incentives.
While it's easy to see that nudges suggested by behavioral economists have an exceedingly appealing upside, their downside is not as evident.
Although the statistics are debatable, we can be sure that baby boomer spending will always have considerable economic impact.
With the Social Security Administration having just published its most popular baby names list, we can ask what a name signals.
While shopping in a store, consumers are unaware of the marketing techniques that create a neurological reaction.
More than we recognize, restaurant psychology creates incentives that determine our spending, our timing, and what we eat.
Understanding our decision-making, psychologist Daniel Kahneman's investing insights could prevent some expensive mistakes.
Among his many behavioral economics insights, these Daniel Kahneman stories illustrate some of the wisdom he conveyed.
A close look at how we identify the world's happiest countries reveals that happiness ranks could be misleading.
When we "spring ahead" by an hour because of daylight saving time, solar time will offset the impact of the switch.
The value of time becomes very real when we decide how much money we are willing to spend to use less of it.











