July 24, 2024
Whether it is loud or unnoticeable, the music we hear inside and outside stores, and in a restaurant, affects our buying behavior.
July 19, 2024
July 18, 2024
July 16, 2024
July 8, 2024
June 4, 2024
To solve New York City's subway and bus fare evasion, a behavioral economist would suggest a nudge that created new incentives.
May 30, 2024
While it's easy to see that nudges suggested by behavioral economists have an exceedingly appealing upside, their downside is not as evident.
May 27, 2024
Although the statistics are debatable, we can be sure that baby boomer spending will always have considerable economic impact.
May 17, 2024
With the Social Security Administration having just published its most popular baby names list, we can ask what a name signals.
May 15, 2024
While shopping in a store, consumers are unaware of the marketing techniques that create a neurological reaction.
April 7, 2024
More than we recognize, restaurant psychology creates incentives that determine our spending, our timing, and what we eat.
April 1, 2024
Understanding our decision-making, psychologist Daniel Kahneman's investing insights could prevent some expensive mistakes.