When Stephon Marbury priced his signature sneakers at $14.98, he had more of a problem selling them than he had expected,
When manufacturers began downsizing packages in the U.K., we got less chocolate in a bar, fewer teabags in a box and smaller Creme Eggs.
Asking why the number of female CEOs remains low, we can look at the gender balance in workforce pipelines to the top of different industries.
Excluding Rey from its newest Star Wars Monopoly game, Hasbro added to a Hollywood gender gap described in a new study from USC Annenberg.
Trying to figure out the reason for success in Major League Baseball could take us beyond individual talent to understanding the sources of team chemistry.
Rippling far beyond furniture assembly, the IKEA Effect can determine how we value what we construct and cook at home, and design at work.
Making financial decisions, we might take more or less risk because of the color of the print in our documents and charts.
By comparing manufacturing and fracking communities, economists are trying to figure out why the number of single parents is soaring.
Hit by trade shock from China, U.S. communities that experience factory layoffs and closings will also see an impact on marriage rates.
Wondering why cars happily stop to let pedestrians cross the road on an island without traffic lights, we can find an answer from Adam Smith.
Only several decades ago, the dating norms that said who paid for a meal were much clearer than they are today because of women's new economic role.












