May 27, 2022
When supermarkets multiplied the number of shoppers' choices, they wound up with a product explosion and a paradox.
May 25, 2022
A default choice by many women, keeping a maiden name tends to retain patriarchal power and expand the gender power gap.
May 16, 2022
Behavioral economists explain that what we spend, how we eat, and even what the government spends for non-recurring events are similar.
May 10, 2022
Our demand for a good or a service or even a pet can be increased or decreased by whether the name is easy or difficult to pronounce.
April 27, 2022
According to a recent study, sometimes highway signs can have the unintended consequence of creating what they are trying to prevent.
April 26, 2022
Precision is impossible when defining the middle class because we all know what we mean until we try to agree on the criteria.
April 8, 2022
Wondering why plunging unemployment and sustained economic growth have not lifted our spirits, we need just look at the Misery Index.
April 4, 2022
Reading the 2022 World Happiness Report, I wonder whether its six variables are what we should use to rank happy countries.
March 28, 2022
Through a mega study involving more than 60,000 participants, behavioral economists identified the most effective exercise nudges.
March 25, 2022
Seemingly indisputable because of their quantifiable origins, ranking criteria are really subjective and potentially misleading.
March 24, 2022
Looking at logos, we can prove the Ketchup and Mustard Theory through the colors that fast food chains use.
February 28, 2022
When we look at IKEA's selling strategies, we can see meatballs and chairs or the principles of demand in action.