As the early 20th century interior decorator who rejected Victorian design, Elsie de Wolfe also created the first group of aspirational shoppers.
Suggesting luxury or freshness or just plain pleasing, sometimes product sounds can be an unforgettable competitive tool.
By asking Apple to pay her and other artists when customers get their music for free displays Taylor Swift's understanding of the basics of capitalism.
Through the industrialization of just one slice of bread, we can see the history of the U.S. economy since the beginning of the 20th century.
Researchers are exploring how message volume and sentiment analysis in social media like Twitter and Yahoo can be used to predict financial markets.
Behavioral economic ideas show that product differentiation and consumer preference are more from branding than the taste of colas or beers.
Like 19th century English coal, more efficient and cheap LED lights can mean people and businesses use it more because of the lower opportunity cost.
Like athletes use music before competing, so too can we energize our human capital at work with music that empowers us physiologically and psychologically.












