Making decisions about the future, sometimes our sunk costs--the irrecoverable time and money we invested in the past--distorts our logic.
Looking at New York City beyond, we can use a slew of economic ideas to explain the insufficient supply of public bathrooms.
Grubhub's free lunch offer wound up being rather costly for consumers and restaurants because they did not know TANSTAAFL.
Looking at wartime zoos, we see how animals are comforted, supplies are stocked, and staff fights the war by remaining.
Through a mega study involving more than 60,000 participants, behavioral economists identified the most effective exercise nudges.
Knowing that it is possible minimize the impact of weather and climate disasters, researchers are trying to figure out the best way.
For the same economic reason, the supersonic Concorde should have been grounded sooner and we irrationally endure long phone wait times.






