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The discount airline was just an idea when Herb Kelleher became the Texas entrepreneur who created what became known as the Southwest Effect.
Connecting economics, current events, and history, our weekly economic news roundup ranges from NASA to Japan's shrinking population and Apple in China.
Looking at Apple in China, we can see the collateral damage that a seemingly targeted tariff can create for multinationals.
Sort of like life's bookends, a declining number of children and more elderly people can explain why Japan's population is shrinking.
Called temptation bundling and piggybacking, ideas from behavioral economics provide some easy to follow methods for keeping our New Year's resolutions.
Hoping that your New Year's resolution is to sound more like an economist, we have made it easy by sharing our top ten suggestions.

Hello Everyone-
I’m Elaine.
Having been in the classroom for decades, written three books (and some of a fourth one), I like to think about economics everywhere all the time. Every day, I’ve added a blog to econlife—now it has been almost 14 years and more than 4,000 posts. I am delighted that you are here and hope we can have some economic fun together.










