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After one man discovered how to freeze some fish, he created a cold chain that transformed countless lives and industries.
Continuing with our July e-links, we recommend a podcast series that will make the Paris Olympics even more captivating.
While again Olympic costs could soar at the Paris games, but they appear to be doing more to avoid spending unnecessary euros.
Whether it is loud or unnoticeable, the music we hear inside and outside stores, and in a restaurant, affects our buying behavior.

Hello Everyone-
I’m Elaine.
Having been in the classroom for decades, written three books (and some of a fourth one), I like to think about economics everywhere all the time. Every day, I’ve added a blog to econlife—now it has been almost 14 years and more than 4,000 posts. I am delighted that you are here and hope we can have some economic fun together.









